Recap
Each entrepreneur began the programme with a blurry vision on how to build their music business but fueled by their passion and ambition, and after a few high-impact weeks with MBL, each young person was transformed into a distinctive, niche business owner with an individualised growth plan. The programme included a series of workshops and masterclasses and concluded with a graduation celebrating the creation of 11 new small businesses!
The businesses included 4 professional artist management agencies, 2 independent record labels and new business services such as a wellness and mental health initiative, artist pipeline programme, pan-African booking agency, a township artist tour and a digital music publication. They are already collaborating with each other and strengthening the music industry ecosystem.
